Top 5 Beauty Retail Apps on Android in Nigeria Q2 2022

The performance of the top 5 beauty retail applications on the Android platform in Nigeria during Q2 2022 showed diverse trends in terms of downloads and active users. Below is a detailed look at each app's performance, based on data from Sensor Tower.

Fragrances.com.ng saw a notable increase in weekly downloads, starting the quarter at 100 and peaking at 238 in the week of June 20. The app consistently gained traction, especially from mid-May onwards, indicating a growing interest among users.

Cheap Makeup for Women had a steady rise in weekly downloads, beginning with 7 downloads at the start of April and reaching a peak of 159 by the week of June 20. The app showed a clear upward trend, especially in the last month of the quarter.

Nykaa - Beauty Shopping App experienced fluctuations in its weekly downloads, starting at 82 in late March and seeing a significant drop to 17 by the end of June. However, despite these fluctuations, the weekly active users remained relatively stable, ranging from 637 to 794 throughout the quarter.

Purplle Online Beauty Shopping had varied download numbers, starting with 35 in late March and peaking at 120 in mid-June. The app's weekly active users also showed growth, starting at 225 and reaching 283 by mid-June, before seeing a slight decline towards the end of the quarter.

My Forever India had a lower number of downloads compared to the other apps, with a peak of 66 in mid-June. However, the app's weekly active users showed a positive trend, starting at 62 and peaking at 96 in early April, with another high of 87 in mid-June.

These insights highlight the varying levels of engagement and interest in beauty retail apps among Android users in Nigeria during Q2 2022. For more detailed insights and data, visit Sensor Tower.